Ted Baker is a name you ought to know…
The Ted Baker story began way back when in 1988, with an initial store opening in Glasgow – with King Street, Manchester and Nottingham following suit in quick succession. Soon, Ted Baker stores were popping up all over the world, with global fashionistas coveting the British-born label.
The Ted brand pride themselves on being ‘no ordinary designer label’ – suggesting they’re a little quirkier, a little bolder, and a little more exuberant than their rivals. We take a look back over Ted’s history to see just how out of the ordinary the brand may be…
#1 So, Who’s Ted Baker?
@ted_baker
One may assume that the Ted Baker label is eponymous; that someplace somewhere, there’s a Mr Baker sketching designs into a notebook for each collection. Well, you’d be wrong – the Ted persona is entirely fictitious, Londer Ray Kelvin started the brand but uses this character as the face. It lives and breathes through the fun-loving brand, transforming British style one shirt and handbag at a time.